Gaya APA

Paharia, R. (2013). Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification . New York: McGraw-Hill.

Gaya MLA

Paharia, Rajat. "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification". New York: McGraw-Hill, 2013. Text.