Gaya APA

Evans, Joel R, Berman, Barry. (1984). Essentials of Marketing . New York: Macmillan Publishing Company.

Gaya Chicago

Evans, Joel R, Berman, Barry. Essentials of Marketing. New York: Macmillan Publishing Company, 1984. Text.

Gaya MLA

Evans, Joel R, Berman, Barry. Essentials of Marketing. New York: Macmillan Publishing Company, 1984. Text.

Gaya Turabian

Evans, Joel R, Berman, Barry. Essentials of Marketing. New York: Macmillan Publishing Company, 1984. Print.