Gaya APA

Belch, G, E., Belch, M, A. (2001). Advertising and Promotion : An Integrated Marketing Communications Perspective (5th. Ed). New York: McGraw-Hill.

Gaya MLA

Belch, George, E., Belch, Michael, A.. "Advertising and Promotion : An Integrated Marketing Communications Perspective". 5th. Ed New York: McGraw-Hill, 2001. Text.