Gaya APA

Walker, Orville C., Mullins, John W.. (2012). Marketing strategy: a decision-focused approach (7th. Ed). New York: McGraw-Hill.

Gaya Chicago

Walker, Orville C., Mullins, John W.. Marketing strategy: a decision-focused approach. 7th. Ed New York: McGraw-Hill, 2012. Text.

Gaya MLA

Walker, Orville C., Mullins, John W.. Marketing strategy: a decision-focused approach. 7th. Ed New York: McGraw-Hill, 2012. Text.

Gaya Turabian

Walker, Orville C., Mullins, John W.. Marketing strategy: a decision-focused approach. 7th. Ed New York: McGraw-Hill, 2012. Print.