Gaya APA

Kotler, Philip, Armstrong, Gary. (1989). Principles of marketing (4th Ed.). New Jersey: Prentice Hall.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Principles of marketing. 4th Ed. New Jersey: Prentice Hall, 1989. Text.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Principles of marketing. 4th Ed. New Jersey: Prentice Hall, 1989. Text.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Principles of marketing. 4th Ed. New Jersey: Prentice Hall, 1989. Print.