Gaya APA

Kotabe, M., Helsen, K. (2011). Global marketing management (5th. Ed.). Hoboken, NJ: John Wiley & Sons.

Gaya MLA

Kotabe, Masaaki., Helsen, Kristiaan. "Global marketing management". 5th. Ed. Hoboken, NJ: John Wiley & Sons, 2011. Text.