Gaya APA

Aaker, D, A., McLoughlin, D. (2010). Strategic market management : global perspektives (1st ed). Chichester,West Sussex,UK: John Wiley.

Gaya MLA

Aaker, David, A.., McLoughlin, Damien. "Strategic market management : global perspektives". 1st ed Chichester,West Sussex,UK: John Wiley, 2010. Text.