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Malhotra, Naresh K.. (2007). Marketing Research: An Applied Orientation (5th. Ed). New Jersey: Pearson Education International.

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Malhotra, Naresh K.. Marketing Research: An Applied Orientation. 5th. Ed New Jersey: Pearson Education International, 2007. Text.

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Malhotra, Naresh K.. Marketing Research: An Applied Orientation. 5th. Ed New Jersey: Pearson Education International, 2007. Text.

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Malhotra, Naresh K.. Marketing Research: An Applied Orientation. 5th. Ed New Jersey: Pearson Education International, 2007. Print.