Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant . USA: Harvard Business School Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant". USA: Harvard Business School Press, 2015. Text.